Advocacy through radio programmes

Every Wednesday, PELUM hosts a national radio program, aired twice a day from 3:30 PM to 3:45 PM (EBIS 1) and from 4:00 PM to 4:15 PM (EBIS 2). This highly anticipated program provides a platform for us to advocate for agroecology, an approach to farming that emphasizes sustainability and ecological harmony.

Through our advocacy efforts, we have received an overwhelmingly positive response, as evidenced by the engagement on our social media platforms, and the number of individuals who visit the Agroecology Training and Demonstration Centre and the PELUM Office. We are proud of the impact our program is having, especially in rural areas, where almost half of the population resides.

Fig 1.1: One of the topics discussed by PELUM in one of the radio shows

During our program, we delve into current issues related to Agroecology, contextualized within our culture. We explore topics such as soil health, conservation agriculture, and regenerative farming practices. We aim to educate and empower listeners, equipping them with the knowledge and skills to adopt sustainable farming practices that promote environmental stewardship and food security with the assistance of PELUM Member organizations.

Fig 1.2: ERWA National Coordinator as a guest in one of PELUM’s Radio shows.

Overall, our radio program is an essential tool in our efforts to advance the adoption of agroecology in our communities. We are committed to continuing our advocacy efforts, and we look forward to reaching even more individuals through this platform.